Our founder, Kitiya Mischo King, always enthusiastically envisioned her future as a beauty innovator, but her role as a pioneer in the world of clean luxury was a surprising and organic development. In 2013, Mischo Beauty was among the daring to revolutionize a highly-toxic beauty segment – nail lacquer – which has been notorious for formulas chockfull of synthetic chemicals and endocrine disruptors.
While pregnant with her son, Kitiya was unrelenting in her search for chic, richly-hued polish that would cause no harm to her or her unborn baby. Six long months later, she was left with polishes in bland colors that chipped and cracked, and chunky lacquers that did not allow for smooth application.
A future without impeccable nails was untenable, so she moved to create what she could not find. With a degree in chemistry and licenses in Cosmetology, Esthetics, and Makeup Artistry, Kitiya was well equipped for the challenge before her—that of filling the void of luxe, non-toxic nail lacquer in the beauty landscape.
With the recent consumer concerns about nail lacquer chemical formulations, Mischo Beauty assures that its formulation has always been 10 FREE, which means it contains no Formaldehyde, no Dibutyl Phthalate (DBP), no Toluene, no Formaldehyde Resin, no Camphor, no Ethyl Tosylamide, no Xylene, no Triphenyl Phosphate, no tert-butyl hydroperoxide, and no parabens - all ingredients that have been known to contribute to cancer, birth defects, reproductive issues, nausea, light-headedness, headaches and more. Mischo Beauty nail lacquers are vegan-friendly, cruelty-free, gluten-free and void of artificial fragrances.
Mischo Beauty is a pioneer of clean luxury, offering award-winning, richly hued and high performance nail lacquers. We are committed to our philosophy to do no harm as we innovate across the beauty landscape.