While pregnant with her son, Kitiya was unrelenting in her search for chic, richly-hued polish that would cause no harm to her or her unborn baby. Six long months later, she was left with polishes in bland colors that chipped and cracked, and chunky lacquers that did not allow for smooth application.
A future without impeccable nails was untenable, so she moved to create what she could not find. With a degree in chemistry and licenses in Cosmetology, Esthetics, and Makeup Artistry, Kitiya was well equipped for the challenge before her—that of filling the void of luxe, non-toxic nail lacquer in the beauty landscape.
With the recent consumer concerns about nail lacquer chemical formulations, Mischo Beauty assures that its formulation has always been 10 FREE, which means it contains no Formaldehyde, no Dibutyl Phthalate (DBP), no Toluene, no Formaldehyde Resin, no Camphor, no Ethyl Tosylamide, no Xylene, no Triphenyl Phosphate, no tert-butyl hydroperoxide, and no parabens - all ingredients that have been known to contribute to cancer, birth defects, reproductive issues, nausea, light-headedness, headaches and more. Mischo Beauty nail lacquers are vegan-friendly, cruelty-free, gluten-free and void of artificial fragrances.
Mischo Beauty is a pioneer of clean luxury, offering award-winning, richly hued and high performance nail lacquers. We are committed to our philosophy to do no harm as we innovate across the beauty landscape.
We've launched our philanthropic arm with the Lacquer of Love the campaign, which will feature a new limited edition nail lacquer each campaign season. 100% of the proceeds from the sale of these signature nail lacquers will be donated to an organization which empowers women. A new color and recipient organization will be announced bi-annually.
With the launch of this ongoing campaign, we hope to present an opportunity to make meaningful change with the stroke of a brush. Factoring positively in the lives of others is one of the most beautiful pursuits of all.
We are committed to our philosophy to do no harm as we innovate across the beauty landscape. We are working on continuing to reduce our waste, carbon footprint, and use of plastic materials. We have worked hard to prioritize sustainable packaging, where possible.
Kitiya is now adding to her focus helping fellow beauty-preneurs realize and achieve their dreams. She coaches clients from ideation to launch, sharing the insights she's gained after more than a decade in the industry - so you, too, can take beauty by storm. Be sure to listen and subscribe to her new podcast, Serving Beauty, where she spotlights trailblazing Black female founders in beauty.