
While pregnant with her son, Kitiya was unrelenting in her search for chic, richly-hued polish that would cause no harm to her or her unborn baby. Six long months later, she was left with polishes in bland colors that chipped and cracked, and chunky lacquers that did not allow for smooth application.
A future without impeccable nails was untenable, so she moved to create what she could not find. With a degree in chemistry and licenses in Cosmetology, Esthetics, and Makeup Artistry, Kitiya was well equipped for the challenge before her—that of filling the void of luxe, non-toxic nail lacquer in the beauty landscape.
Ingredients
With the recent consumer concerns about nail lacquer chemical formulations, Mischo Beauty assures that its formulation has always been 10 FREE, which means it contains no Formaldehyde, no Dibutyl Phthalate (DBP), no Toluene, no Formaldehyde Resin, no Camphor, no Ethyl Tosylamide, no Xylene, no Triphenyl Phosphate, no tert-butyl hydroperoxide, and no parabens - all ingredients that have been known to contribute to cancer, birth defects, reproductive issues, nausea, light-headedness, headaches and more. Mischo Beauty nail lacquers are vegan-friendly, cruelty-free, gluten-free and void of artificial fragrances.
Philosophy
Mischo Beauty is a pioneer of clean luxury, offering award-winning, richly hued and high performance nail lacquers. We are committed to our philosophy to do no harm as we innovate across the beauty landscape.
Community
We've launched our philanthropic arm with the Lacquer of Love campaign, featuring A Beautiful Life, a soft milky white nail lacquer, perfect for wear year-around.
The Lacquer of Love campaign allots a portion of the proceeds from the sale of A Beautiful Life, for donations to organizations empowering women and/or girls.
With the launch of this ongoing campaign, we hope to present an opportunity to make meaningful change with the stroke of a brush. Factoring positively in the lives of others is one of the most beautiful pursuits of all.
Sustainability
We are committed to our philosophy to do no harm as we innovate across the beauty landscape. We are working on continuing to reduce our waste, carbon footprint, and use of plastic materials. We have worked hard to prioritize sustainable packaging, where possible.
As a clean beauty brand, sustainability is at the core of what we do. That's why we're thrilled to announce our partnership with 1%for the Planet, a global network of businesses and individuals committed to protecting the planet.
Our pledge: We're donating 1% of all of our sales to causes that protect the environment.
When you support us, you're also supporting our beautiful planet Earth. We're so proud to be a member of this incredible organization and to do our part in investing in our future.
Awards
Cosmopolitan Holy Grail Beauty Award Winner 2024
Cosmopolitan Holy Grail Beauty Award Winner 2023
Essence Best in Black Beauty Award Winner 2023
Oprah's Favorite Things 2021
ALLURE Best of Beauty Award Winner 2021 (x2)
Cosmopolitan Holy Grail Beauty Award Winner 2021
ALLURE Best of Beauty Award Winner 2020
AOL Fall Beauty Awards "Favorite Fall Nail Color" Award Winner 2015
MISCHO, Inc.
Kitiya is now adding to her focus helping fellow beauty-preneurs realize and achieve their dreams. She coaches clients from ideation to launch, sharing the insights she's gained after more than a decade in the industry - so you, too, can take beauty by storm. Be sure to listen and subscribe to her new podcast, Serving Beauty, where she spotlights trailblazing Black female founders in beauty.